Step Up: Equity Matters

Step Up: Equity Matters began as a DEI-focused consultancy with deep community roots. As the organization grew to support a broader range of infrastructure services—HR systems, financial management, learning and leadership development—they needed a brand that could grow with them.

I led a comprehensive rebrand to help Step Up reposition from a DEI-only organization into a full-service strategic partner for nonprofits and mission-driven businesses. We worked together to design a visual identity, messaging system, and digital experience that reflected this evolution while honoring the spirit that brought them to life.

‍

What I Delivered

• A modern logo and flexible visual identity system
• A Webflow website designed for clarity, access, and scale
• Brand guidelines and service one-pagers for internal and external use
• Print collateral, lead magnets, and social media graphics for ongoing campaigns
• Email newsletters, blog content, and demand generation strategies to support visibility and growth
• Ad creative for digital campaigns
• Community platform development and design for Step Up Together
• Online course branding, experience design, and content support for The Art of DEI Conversations

‍

‍

‍

Impact

The rebrand helped Step Up reposition themselves with confidence—visually, structurally, and strategically. Prospective clients now see the breadth of their services at a glance. Internal teams are equipped with tools that reinforce consistency and vision. Their messaging is clearer, their website is easier to navigate, and their brand now reflects the full scope of what they do—and why it matters.

This wasn’t just a visual refresh. It was a systems shift. One that gave Step Up the clarity, tools, and presence to step into what’s next.

‍